I help scaling media companies and content-driven brands build the marketing infrastructure they need to grow, with clear strategy, measurable results, and zero guesswork. From 60,000-follower brand-building to 52% audience growth at a Big Five publisher.
I'm a New York and New Jersey-based growth marketing strategist with over seven years of experience leading campaigns for some of the biggest names in publishing and media. I've sat in the room where budgets are decided, managed the teams executing the work, and tracked the analytics that prove what's working, all while running a personal brand that scaled to 60,000+ followers and a Substack from 1,000 to 20,000 subscribers in under 12 months.
That combination of creative vision, operational rigor, and data fluency is what I bring to every engagement. I don't just hand over a strategy deck. I help you build the systems, the messaging, and the team alignment to execute it.
I specialize in working with media companies, content brands, and creator-economy businesses that are scaling fast and need senior-level marketing leadership without the full-time overhead.
Whether you need clarity on your strategy, a full go-to-market roadmap, or someone to manage the moving parts. I offer flexible engagements built around your goals.
Before you can grow, you need to know what's working and what's wasting your budget. I dig into your full marketing picture and surface the gaps.
A clear, actionable plan that maps every marketing channel to a business outcome. No fluff. Just the roadmap your team needs to execute with confidence.
I step in as a fractional marketing leader, managing vendors, building workflows, and aligning your marketing and sales teams to move faster together.
A snapshot of impact delivered across major media and publishing brands.
Developed and executed a cross-divisional social media strategy, growing Hachette's US channels by 52% while increasing engagement rates. Created best-practice resources adopted company-wide and led the evaluation of new platform expansion opportunities.
Managed monthly email campaigns for the Open Book content vertical, achieving a consistent 40% average open rate. Oversaw a team of five freelance copywriters, led an SEO-driven content redesign, and coordinated social distribution to drive qualified website traffic.
Pioneered the department's strategy and implementation of generative AI tools, establishing best practices, managing adoption across the team, and integrating AI into the content creation and operational workflow to measurably improve efficiency.
Built and monetized a personal brand to 60,000+ cross-platform followers with 8,000+ monthly active viewers. Engineered a Substack email strategy that grew subscribers from 1,000 to 20,000+ in under 12 months. Secured an international publishing deal with Rock Point (The Quarto Group), a live proof-of-concept for the audience-building work she brings to clients.
A clear, low-friction process so you always know what happens next.
30 minutes to understand your goals, current challenges, and where the biggest opportunities lie.
I review your existing marketing, then send a tailored scope of work with clear deliverables and timeline.
We work together to develop the strategy, assets, or systems your business needs, with regular check-ins.
I support execution, track results, and refine the approach based on real performance data.
All packages are customized to your needs. These are starting points, not rigid tiers.
Ideal for brands who need clarity fast. A focused audit or go-to-market plan delivered in 2 to 3 weeks.
One-time project
Ongoing strategic partnership for brands that want a fractional CMO without the full-time cost.
3-month minimum commitment
For brands launching a new product, campaign, or entering a new market. Includes end-to-end launch strategy.
Project-based
Book a free 30-minute discovery call. No pitch, no pressure. Just an honest conversation about where your marketing is today and where it could go.
Book a Discovery Call